Necessity is the mother of Reinvention

So, what happens when you find yourself lovingly producing jewelry from the noblest of the noble metals, gold, and suddenly, you are in competition with scared investors all over the world who are running to buy gold as a "safe haven?" Well, first, you stop a moment to appreciate just how precious a substance can be when it has been used for millennia as a "store of value," or, the "gold standard."  As a metalsmith,  one appreciates gold's working characteristics and the resulting luster of a finely finished piece of jewelry. One expects to sell gold, studio jewelry to discriminating customers who recognize a beautiful, lasting creation when they see one. And, in normal times, you do. You sell alot of gold jewelry and everyone goes home happy.  So, we all appreciate gold for its enduring beauty and value.

But, when I start to see formerly all-gold (22KT and above) designers begin to use silver, bronze, wood, and anything else that can develop form as a adornment because gold has run away with itself,  I know this is a major shift in the way we will proceed to earn our livings. Maybe it is somewhat temporary, but maybe not.  I have been producing silver jewelry for three years so that customers who loved the work but could not afford the Linen collection in gold could have it in silver, and it works beautifully.  But the basic stampede into oxidized, blackened silver is indicative of the studio designer who is in the process of reinvention. It's a wallet-based decision, and at first, it feels funny. I mean, why shift away from gold, which makes the best jewelry? It's kind of a step down and it isn't fun to be forced by world conditions to change your business plan midstream. I realized how freeing it is to reinvent, redevelop and create new work out of things that just don't punish my wallet the same way that gold does. It's fun and challenging to explore different things that will make a cool, edgy piece that has a little bit of whimsy, nerve, and the underlying determination to keep doing what I love...   to be continued...